ZEEKR’s Globalisation Strategy Accelerates with ZEEKR X’s Heading to Europe

ZEEKR's Globalisation Strategy Speeds UP with ZEEKR X's Heading to Europe

The first batch of ZEEKR X’s are now en route to customers in Europe, which marks another significant milestone in the company’s globalisation strategy.

The development of the ZEEKR X was led by the renowned designer Stefan Sielaff and is an important part of the company’s globalisation strategy. The model has been designed for adventures in the city and beyond and is proving highly popular thanks to its compact exterior dimensions and its Tardis-like interior.

In addition to its well-thought-out proportions, it, as you would expect, also boasts high levels of luxury, comfort, and decent range and performance thanks to cutting-edge technology and sustainable materials.

Since its launch in China, the company’s X model has become the preferred choice for domestic top-tier luxury brand customers. Nearly 20% of ZEEKR 001 and ZEEKR 009 owners have chosen to upgrade to ZEEKR X to meet the travel needs of different family members.

A line of X models being driven onto the container ship

To meet the diverse needs of consumers worldwide, the European version of the X is tailored to perfection in its product design. It covers the development of voice and language systems for the entire European Union region, ensuring seamless communication in different languages during driving.

The chassis is fine-tuned by the European team to meet the European NCAP five-star crash standards, embodying ZEEKR’s safety genes, with over 140,000 units delivered worldwide without a single case of spontaneous combustion.

Features like trailer control interfaces and European EDR event data recording systems not only comply with European laws and regulations but also consider local cultural driving habits, achieving full localisation. This truly reflects its commitment to providing an intelligent driving experience for global users.

In addition to product customisation, the company has set up high-quality services tailored to local needs in Europe, creating an exclusive overseas model in areas such as product launch, channel expansion, marketing, and customer service.

In terms of global expansion, ZEEKR prepared thoroughly for its European strategy two years ago. Europe is regarded as its second home ground, and ZEEKR Europe Sales Company has been established, allowing for customised development based on the characteristics of the European market.

The ZEEKR Global Design Center, located in Gothenburg, Sweden, comprises over 400 members from more than 30 different countries and regions. They deeply understand the needs of global users, providing ZEEKR products with international genes of top-level design engineering and emphasising the luxury technology experience that ZEEKR’s designs offer.

Following the announcement of its entry into Germany during the IAA Mobility motor show in September, ZEEKR will commence deliveries in two European countries, Sweden and the Netherlands, in the fourth quarter of this year. Subsequently, it will enter core Western European markets such as Norway, Denmark, and France, exploring more countries and regions in Europe worldwide.

Meanwhile, outside of Europe, the company is actively engaged in more international collaborations, having signed agreements in Israel and Kazakhstan, accelerating its journey towards the global market.

By adhering to its commitment to providing smarter, greener, and higher-quality travel solutions, the automotive manufacturer is meeting the demand of global users for high-end travel in the new era with cutting-edge technology.

The company’s globalisation strategy is steadily advancing, and as it continues, it could rewrite the landscape of the global luxury electric vehicle industry.

Read more automotive news and features here.

An aerial view of X models ready for shipmentZEEKR's Globalisation Strategy Accelerates with ZEEKR X's Heading to Europe 2

Editorial Team

The independent luxury magazine showcasing the finest and most luxurious things in life. Luxurious Magazine travels the world visiting the best resorts, hotel and restaurants to see whether they warrant the 'Luxurious Magazine' seal of approval. We also feature the latest news, finest products and services, luxury events and talk to leading personalities and celebrities.

error: Copying this content is prohibited by Luxurious Magazine®