The Diamond Tower in Milan was the perfect location for the official launch of Hasselblad’s eagerly-awaited Lunar camera in Italy.
Nothing was left to chance, and every detail was scrutinised to create the right ambiance for this very special occasion. The pure white setting, the exquisite dressing of the tables, the wonderful architecture of the tower and the special menu were just some of the highlights. The attention to detail in this set-up was an excellent reminder as to why Hasselblad was the company chosen by NASA to go to the Moon.
Hasselblad are Luxurious Magazine’s global partner for photography and film and I had the great honour and pleasure of being invited by Hasselblad as the official representative of Luxurious Magazine to this special and unique event.
The evening opened with cocktails followed by the presentation of the Lunar. Hasselblad CEO Dr. Larry Hansen, International Sales Director Michele Channer and the New Business Development Director Mr. Luca Alessandrini engaged and impressed the invited guests, explaining the concept and technical characteristics of the Lunar Camera.
Not wanting to miss any opportunities, I grabbed the chance to take some pictures with the new Lunar luxury camera, looking to explore the capabilities of the camera having only read the words that had been written about it prior to the launch. Since I’m Italian, I decided to literally ‘get to grips’ with the wonderful feeling of the Italian leather on the new model, finding it beautiful, extremely comfortable and easy to handle. Another thing that really surprised me is the stabilisation system inside the viewfinder that allowed a fast and detailed control of the horizon, a feature which proves particularly useful for landscapes.
The Hasselblad Lunar has a high ISO value and a medium shutter time, an area where other high level cameras usually fall down, I was also very impressed by the 24 MP sensor. The new Lunar provided me with some excellent results, and I found it to be not just beautiful to look at, but equally as capable.
During the company’s illustrious history, Hasselblad has paid particular attention to the smallest of details and nature of components ensuring not only high quality images but also excellent durability. A wonderful final touch of luxury on the Lunar was Hasselblad’s decision to use a synthetic ruby instead of a standard plastic button to start and stop HD video recording.
In spite of all the amazing moments that made this such a unique and wonderful event to attend, my greatest memories were when I held the new Lunar with my own hands and fulfilled a dream by coming face-to-face and holding one of the original and iconic Hasselblad cameras that went to the moon.
Words and Photography by Simone Zeffiro