Lexus keeps its commitment to the fashion industry by returning as the Official Automotive Partner of New York Fashion Week: The Shows for the fourth consecutive season.
Continuing the highly successful #HowFashionTravels campaign, Lexus will be providing a fleet of 50 courtesy transportation vehicles for designers, models, editors, retailers and industry professionals travelling from Skylight Clarkson Sq.
Lexus will collaborate with New York Fashion Week: The Shows designers Nicole Miller, Jeremy Scott, TOME and Zang Toi on exclusive vehicle exteriors as part of the courtesy transportation fleet debuting on Thursday, February 9. These 10 vehicles will be wrapped in custom prints from each designer corresponding to their new Fall / Winter 2017 collections.
For the first time in public, Lexus will reveal its custom LIT IS vehicle with an experiential installation at Vanderbilt Hall in Grand Central Terminal on Monday, February 13 and Tuesday, February 14. Commuters will be able to view the runway shows of Jeremy Scott, Nicole Miller and TOME on a larger-than-life screen positioned as a dramatic backdrop for the car. In tandem, the patterns and inspirations of their collections will be animated on the LIT IS vehicle. Lexus will provide coffee and an interactive PHHHOTO photo booth for commuters.
To highlight the new 2017 IS, Lexus developed a one-of-a-kind vehicle covered in 41,999 individually hand-placed programmable LED lights. The LIT IS has three functions: Attract – which can loop colourful graphics, Music Viz – which responds to the beat of any song, and Gesture – which reacts to users’ hand movements via Xbox Kinect.
Supermodel Coco Rocha will be on hand on Monday, February 13 from 3:30-5:30 p.m. to serve as the official ambassador of the LIT IS activation. Coco has a longstanding relationship with Lexus through the company’s multi-season partnership with MADE New York. Over the past several years, Coco has enjoyed visiting the Lexus Lounge during Fashion Week and has attended numerous Lexus Design Disrupted events, a platform to highlight emerging and established talent from a wide range of innovative fields.