Hand-made models will be available to hire from the beautiful home of London Morgan, situated in one of London’s last remaining working mews deep in the heart of South Kensington.
London Morgan believes that driving one of their cars is not about possession and ownership, but moreover experiencing a very real way of life and craftsmanship synonymous with British heritage. Now customers will have the opportunity to understand something of a bygone era at the wheel of a Morgan car, by hiring one of these very special motor cars from Astwood Mews in South Kensington and from £75 per day*.
The illustrious Morgan 4/4 will be available for hire and will represent an opportunity to drive the longest running production vehicle in the world. Since 1936, the Morgan 4/4 has been built using traditional craftsmanship complemented by the most modern of technology. The designers and the engineers work together to produce these cars using the three key elements of ash, aluminium and leather to create a truly sensory delight both aesthetically and performance wise.
Speaking ahead of the London Morgan hire service announcement, Managing Director Mr Anthony Barrell said: “We at London Morgan are delighted to be bringing this new service, perhaps we should say opportunity, to fruition. It opens up a new way for people coming to London from all over the world to connect with a very British motor car.
Morgan cars have and will always represent something beyond that of anything the current automobile industry can offer. The feeling of getting behind the wheel of these cars is something that, in essence, is only relatable through experience. We want our hire service to allow people to experience this when they go to that wedding, when they have that special weekend away and when they decide that it is time to tour Europe properly. It is the perfect automotive condiment.”
From the richest and oldest vein of British patrimony, the Morgan Motor Company are the UK’s last family-owned car manufacturers, they have been hand building vehicles with meticulous attention to detail and unrivalled finesse for over a hundred years.
Standing apart from today’s hunger for conformity, each Morgan car typifies a wonderful and fundamental contradiction that is palpable as you drive through streets saturated with mass-produced cars. A very classical line, obvious pedigree and a unique style give these cars a unique characteristic that only traditional fabrication and coach building, coupled with the latest automotive chassis and drivetrain technology can create.
As everyone is aware, discerning Morgan patrons are drawn from across the world. Their one commonality is their fierce individualism of thoughts that mirror the cars themselves.
Morgan cars can be hired from London Morgan by calling: 0207 244 7324 or 07860 921 371. Please ask for Gregory and note that drivers must be over the age of 25 and in possession of a full UK driving license. **