Peggy Porschen Brings Some Extra Prettiness to Chelsea’s Kings Road

Peggy Porschen new flagship store on Chelsea's Kings Road

The Peggy Porschen Group’s latest venture in Chelsea’s Kings Road continues the success story of its Belgravia location, whilst also welcoming a new ‘All Day Dining’ concept and private event space.

Situated at 219 King’s Road, the new opening enjoys a prime location in the bustling heartland of Chelsea. With an attractive corner positioning, the Chelsea Parlour boasts maximum curb appeal and – coinciding with the Parlour’s Easter Collection launch – is already playing host to its first seasonal floral display, matching the now famous arches and striking fairytale pink facade of its Belgravia sibling.

Combining Peggy’s lifelong passion for cake artistry and beautiful aesthetic, with the brand’s cornerstones of femininity and romance, the new Parlour is a sizable 2,400 sq ft providing an elegant and contemporary space in which to relax and enjoy exquisite tastes from 8 am – 8 pm, seven days a week.

Guests can take a seat in, or outside, the Parlour and relax in its fairy-tale surroundings while friendly and highly-trained waiting staff ensure a magical experience. Take away options are also available from the counter for those not wishing to eat in.

Peggy Porschen Brings Some Extra Prettiness to Chelsea's Kings Road

With a strong and distinctive brand identity, Peggy Porschen has an excellent reputation and track record in quality and style in the global world of cakes. With their highly creative seasonal window installations, and collections to match, the Parlour is becoming an Instagram sensation, drawing the crowds for its visual appearance as much as the cakes and confectionary.

Peggy commented: “We’re so excited to be realising our dream of opening a second Peggy Porschen Parlour. Our Belgravia location has experienced dramatic growth in the last three years, with visitors from all over the world, and we’re delighted to be able to offer customers our ‘dreamy world of escapism’ via an additional, larger space, with an evolved dining concept. This was a natural next step for us and the new location is absolutely packed with prettiness across all areas and offerings. It is our mission to create happiness and lasting memories through the global language of cake and confectionary and we hope that our customers delight in this new offering as much as they have in Belgravia.”

From morning coffee and freshly baked cake in the Café and pretty All Day Dining in the Salon (full savoury menu launching spring/summer 2019, along with extended opening hours to 10pm), through to evening drinks in the Pink Peony Bar, seasonally inspired menus spread out across two floors of rooms, each with a unique sweet and savoury offering.

Peggy Porschen Chelsea – Where and how?

Peggy Porschen Chelsea
219 King’s Road


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