Aston Martin by Hackett is the start of a new long-term global partnership between the renowned motoring manufacturer and leading British fashion brand Hackett
Mention the name Aston Martin and one of the first words you’ll conjure up in your head is style. This could be due in part, to the Bond association, but in the main is down to the brilliant way the iconic British motoring brands image has been crafted. When you see any Aston Martin pull up, the last thing you’ll expect to see is someone exiting in baggy sweat pants and a scruffy t-shirt. We all expect someone dressed stylishly, effortlessly exiting the vehicle, gliding past with a look that says “Yes, I have just driven an Aston Martin” and what better way to reconfirm this than be wearing a well-tailored piece from the newly launched Aston Martin by Hackett collection.
With the advent of the internet and the adoption of this by brands for luxury marketing, Aston Martin’s global following will have added a new generation of younger, aspirational fans while still maintaining it’s traditional die-hard fan-base. So this newly announced long-term global partnership with Hackett makes perfect sense. A brand such as Aston Martin could take their pick from an almost endless list of high-end British fashion brands for their luxury capsule collection. But, when you take into consideration how well Aston Martin and Hackett have interacted in the past, Hackett is the right choice due to its wide appeal and excellent reputation.
Aston Martin and Hackett are no strangers to each other and over many years engaged in a successful partnership via Aston Martin Racing, the company’s global sportscar racing operation. The two brands have further solidified the foundations of that strong relationship by unveiling an all-new range of luxurious clothing titled Aston Martin by Hackett reflecting the coming together of two stand-out brands.
Aston Martin’s EVP & Chief Creative Officer, Marek Reichman said: “Starting with the enduringly successful relationship with Hackett via Aston Martin Racing, we were delighted to take the partnership to a whole new level of style with the creation of the Aston Martin by Hackett collection. By bringing together our creative teams from the outset of the project we have created a look that captures the essence of this great partnership.”
Jeremy Hackett, Chairman and founder of Hackett commented: ”I am very proud of the successful relationship that Hackett has forged with Aston Martin. We are both forward-looking brands with a strong focus on delivering a refined product to a discerning market. Taking the step from uniforms for the race team into a beautiful capsule collection of luxurious clothing has been a pleasure for Hackett and we believe we have created a collection that drives us to the next level in elegance and refinement.”
The 14-piece Aston Martin by Hackett collection includes outerwear, knitwear, shirts, trousers and accessories. Reflecting on the quintessentially British brand values of both Hackett London and Aston Martin, the new collection is innovative, luxurious and the epitome of style.
Aston Martin by Hackett – Where and how
The Aston Martin by Hackett collection will be available to purchase from 5th September 2016 on www.hackett.com and across global Hackett flagship stores.