Chow Tai Fook’s Latest Collections are a Homage to Tradition and Culture

Chow Tai Fook's Latest Collection is a Homage to Tradition and Culture

In their latest collection, Chow Tai Fook infuses tradition, culture and craftsmanship with multiple shades of gold. Jewellery-fan, Ong Chin Huat couldn’t resist taking a closer look.

With their latest campaign, the 90-year-old Hong Kong-based jewellery group Chow Tai Fook have cleverly divided up their newest collection according to the three different shades of gold, namely rose gold, white gold and pure gold with enamel reflecting the nuances of different cultures and tastes of jewellery lovers.

The Life of Nyonya pays homage to the Peranakan or Straits Settlement culture which traces back their history to Chinese immigrants from Guangdong and Fujian province who settled in the Malay Archipelago in the 10th century and later in the 15th through 17th century following the Ming Emperor’s opening of the Chinese-Malay trade relations.

Inspired by the vibrant colours of batik fabric, flower and bird motifs predominate with splashes of red and pink, which denote blessings and good fortune. Combining gold with colours, this collection of charms is reminiscent of typical Peranakan style such as rich embroidery, handmade beading as well as common Peranakan household items like the Tiffin carrier and Gasing (top) as well as edibles like Nyonya cakes which are all handcrafted out of 999 pure gold.

Chow Tai Fook Little Gift Collection

The Chow Tai Fook Little Gift Collection is made in alluring yet simples designs which feature elegant jewellery pieces such as necklaces and bracelets in 18K rose gold – a feminine colour which softens the power of gold. Rose gold also symbolises the tight bonds of eternal friendship, perfect as a gift or token, expressing love and appreciation.

Chow Tai Fook necklace in white gold from the T Mark Lodestar Collection

The T Mark Collection encompasses three separate collections with the Touch Collection featuring jewellery pieces which embody the union of two hands intertwined with love. Utilising 18K white gold and embellished with diamonds. The Echo of Love Collection as its name implies, denote the purity of love between two people with the tips of the heart motif connected at its peak.

Chow Tai Fook T Mark Lodestar Collection

The T Mark Lodestar Collection draws its inspiration from the unbreakable bond between lovers. Like a lodestar guiding explorers in uncharted territory, this collection of solitaire diamonds shimmer and shine brightly like a solitary star in the night sky, illuminating all those who wear it with love and beauty.

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Chow Tai Fook's Latest Collections are a Homage to Tradition and Culture 2


Ong Chin Huat

Luxurious Magazine Reporter

Having been the social editor of the Hong Kong edition of Tatler and as well as writing a twice-weekly column in Hong Kong’s leading English-language newspaper, the South China Morning Post, Chin has met and interviewed a variety of people including business tycoons, supermodels, movie stars, royalty and world-class athletes. He also considers himself privileged to have attended some of the most talked about events and parties around the world. Chin counts art, fashion, food, interior design, literature, painting and travel among his passions.

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