Hasselblad to launch 50MP Medium Format Camera

Hasselblad to launch 50MP Medium Format Camera

Hasselblad is set to launch the world’s first 50MP medium format camera using CMOS sensor technology. The groundbreaking H5D-50c will go on sale in March.

Camera fans would’ve known that Hasselblad were readying something special. Rumours were discussed on various digital camera and photography forums and now these rumours have come to fruition. Hasselblad have announced the upcoming distribution of the first medium format professional camera based on a CMOS sensor, rather than the CCD sensor previously installed.

Ove Bengtson, Hasselblad Product Manager said: “This pioneering 50 megapixel CMOS sensor camera is based on our H5D-50 model but will offer a faster capture rate; longer shutter speed capability and much greater ISO performance. It will provide greatly improved Live Video in focus and will also be available with Multi-Shot functionality. We believe this will provide a highly compelling option for professional photographers who prefer a more versatile camera that enables them to immediately embrace a wider range of photo-disciplines but still encapsulating the exceptionally high-end image quality associated with Hasselblad.”

Hasselblad’s new CEO Ian Rawcliffe said: “We are extremely excited about this highly adaptable new camera which will offer an even broader palette of shooting options for our high-end customers. This is a world-first and underpins Hasselblad’s status at the forefront of camera technology. It will be the first of a number of medium format capture innovations we have planned for the coming months.”

Unlike what happens with a CCD sensor (analog to digital conversion) the CMOS chipset is usually more flexible because each pixel can be read individually. Longer and shorter exposure times will result, for example, in a wider range of artistic solutions for fine art, landscape and still life photography.  In fact, the move to CMOS sensor is going to allow Hasselblad’s professional photographers to work at the highest level practically in all the fields of photography.

Further information and prices for the new Hasselblad H5D-50c models with CMOS sensor will be announced in March. This is a stunning evolution in the Hasselblad camera portfolio and we can’t wait to get our hands on one!

By Simone Zeffiro
Simone Zeffiro is an award-winning Italian photographer, Hasselblad user and the lead photographer for Luxurious Magazine

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