Hood By Air Designer Shayne Oliver Brings His Street Smarts To Longchamp

Shayne Oliver Brings Some New York Angst To Longchamps

Street cred doesn’t get better than this. Cult label ‘Hood by Air’ founder Shayne Oliver injects his personal style and look into luxury French brand Longchamp with a collection comprising leather goods, footwear, ready-to-wear and garment bags for both men and women.

This new collection showcasing the collaboration between Longchamp and Oliver brings a much-needed breath of fresh air and buzzing energy into the family owned and operated brand of Longchamp.

“I really like the idea of working with brands that are masters of their craft,” Oliver says.

“Longchamp has a prestigious history of providing luxury travel essentials with expert craftsmanship. It made total sense to work with them on my first all accessories project.”

Known for his distinctive look of oversized tees, bold accessories and quirky silhouettes, Oliver elevated the street looks into high fashion by utilizing luxurious materials in his creations. This capsule collection of travel accessories and prêt-à-porter for Longchamp marries the French elegance and craftsmanship which Longchamp is known for with a modern aesthetic.

Even Longchamp’s classic Le Pliage bag has been given the Shayne Oliver treatment and has been reinterpreted and reimaged by him. With proportions changed and silhouettes altered, modern travel is updated and renewed with this collection making it easy and convenient with comfort being key.

“While this is not the first collaboration for Longchamp or Shayne Oliver, it was a particularly energizing experience to work with Shayne in order to offer an unexpected collection to our customers,” said Longchamp Artistic Director, Sophie Delafontaine. “Designing Longchamp product through Shayne’s lens was an exciting challenge that allowed us to create a product that is truly original.”

Shayne Oliver x Longchamp collection – Where and how?

The Shayne Oliver x Longchamp collection will be launched internationally in May 2018.

It will be available online and in-store at:
5th Avenue New York City: 645 Fifth Avenue, NYC
SOHO: 132 Spring Street, New York, NY 10012

For further information, please visit Longchamp.com

Ong Chin Huat

Luxurious Magazine Reporter

Having been the social editor of the Hong Kong edition of Tatler and as well as writing a twice-weekly column in Hong Kong’s leading English-language newspaper, the South China Morning Post, Chin has met and interviewed a variety of people including business tycoons, supermodels, movie stars, royalty and world-class athletes. He also considers himself privileged to have attended some of the most talked about events and parties around the world. Chin counts art, fashion, food, interior design, literature, painting and travel among his passions.

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