Rolls-Royce Motor Cars Monaco last week hosted the grand reopening of the sole Rolls-Royce showroom in the famous principality.
The Monegasque dealer and the British manufacturer of super luxury automobiles celebrated the occasion with a prestigious event that attracted the ’Crème-de-la-crème’ at the Côte d´Azur, including prominent members of the business community and officials.
The new state-of-the-art showroom is located at the fashionable Avenue Princesse Grace near the coast of the Mediterranean. The 300 square metre facility provides space for displaying three Rolls-Royce cars and a configuration lounge which includes colour and trim samples from the Home of Rolls-Royce at Goodwood.
Speaking at the opening James Crichton, Regional Director Europe and South Africa for Rolls-Royce Motor Cars, said: “I am delighted to see the opening of the new home for luxury on the Cote d´Azur. Monaco is the natural habitat for our motor cars and provides a unique backdrop which reflects the myth, modernity and glamour of Rolls-Royce.”
Frederic Duboc, Managing Director of Rolls-Royce Motor Cars Monaco, emphasised: “The entire showroom is created to be a retreat from the pressures of the outside world, just like a Rolls-Royce motor car. Our clients have the chance to explore the nearly endless possibilities in commissioning a Rolls-Royce.”
To highlight these possibilities Rolls-Royce Bespoke Designer Alex Innes was in attendance, offering insights into how to make a Rolls-Royce as unique as its owner’s fingerprint.
In 2011 nearly every Phantom sold in Europe and more than half of the Ghost models were manufactured under the Bespoke programme.
Rolls-Royce Motor Cars Monaco reopens in time to welcome the arrival of the latest Rolls-Royce model. Phantom Series II marks the first significant improvements to Phantom since 2003 and features several technological upgrades intended to improve the timeless appeal, performance and efficiency of the car. While the distinctive Rolls-Royce grille and iconic Spirit of Ecstasy remain, the striking new front-end features re-styled bumpers and rectangular LED headlights – the first full LED headlights to be offered as standard on a production car. A new 8-speed automatic gearbox and rear differential not only enhance the driving experience, but decrease fuel consumption by 10%. Phantom Series II also features upgraded driver assistance technologies, an updated satellite navigation system and new user interfaces, which augment to the effortlessness and ease that the driver experiences.
Rolls-Royce Motor Cars Monaco is one of the seventeen dealers in Continental Europe.