Every year the good and the great of the watch and jewellery world gather together in Basel, Switzerland to showcase their wares and latest innovations at the Baselworld exhibition.
Aside from the absence of ‘yours truly’ who cannot send a representative due to the huge demands on our time both at home and the number of brands that would want to see us at the exhibition. Every company ‘worth its salt’ and associated with this part of the luxury industry will have some type of presence. Baselworld offers both exhibitors and visitors the chance to make new contacts, show off the best of their products and in some cases the opportunity to reveal innovations that they hope will create envy, adoration and acknowledgement of excellence.
One of the brands that will be at Baselworld this year is Armin Strom, a brand that we like a lot, not just for their innovation, styling and quality but also the simple fact that when we have spoken to them, they seem genuinely nice people without the all-to-common arrogant attitude found across certain swathes of the watch industry.
Who are Armin Strom?
They’re an independent watchmaking manufacturer based in Biel/Bienne with a mission to produce watches that embody the finest watchmaking practices, using the best technology available. Serge Michel is the company owner, and Claude Greisler, director, assuming the torch of the founder, who retired in 2011, and leading the transition of the brand into a full-fledged manufacturer.
A few months ago we introduced you to the Armin Strom Toubillon Gravity Fire, an incredibly well recieved watch, now the manufacturer is releasing the remainder of the Armin Strom Tourbillon Gravity collection so if you missed it the first time around, you get another chance to pick from the collection! Let’s take a moment to recap what makes the Armin Strom Gravity Tourbillon so special. On the dial side the two opposites animate every watch movement: winding mechanism and regulation. While the gorgeous tourbillon mechanism ensures the most accurate possible regulation by diminishing the effects of gravity, the microrotor integrated in the calibre harnesses this same power to supply energy to the gear train. The hands display the time from a decentred axis, exploiting both the positive and negative impacts of the Earth’s gravitation.
Quite simply, the Tourbillon Gravity Collection are four lovely looking timepieces, backed up by an excellent brand – what’s not to like?
You can find more information via the company’s official web site.