Baume and Mercier launch their ladies Linea watch strap collection for Fall/Winter 2011/2012 – A colourful strap collection that sets the tone.
Pearly Grey, Pepper Raspberry and Metallize Havana…no, they’re not the heroines of the latest TV saga; they’re the interchangeable Linea watch strap colors selected by the Baume & Mercier design team of the Swiss Maison d’Horlogerie for the Linea watch. In addition to the curved, ultra-comfortable stainless steel bracelet, the 2011 /12 Linea watch strap’s collection offer not one, but three shiny leather straps in stylish colors for the new fall /winter season to transform your watch to suit your fancy and complement your look. You can easily change the Linea watch strap in a snap thanks to an ingenious,simple and totally secure system : no need to call Romeo to the rescue and no broken nails!
With all these new twists this season, Linea has everyone looking forward to what’s coming for spring / summer 2012 !
Feminine, an integral part of Baume and Mercier Linea watch brand’s genetic code
Renowned as a pioneer in women’s watches with the unforgettable Marquise, Galaxy, Stardust, and Catwalk models, Baume & Mercier anticipated the winds of change in the Twenties, sensing what female customers truly desired. Rich with curves and rounded shapes, Linea became an iconic watch from its first unveiling in 1987, openly embracing a sensuality that had fallen by the wayside as the era evolved. In 2000, Linea introduced the interchangeable strap concept, to the great delight of the brand’s aficionados around the world.
The 2011 version has been redesigned with a polished / satin-finished bracelet that joins harmoniously with the case; a bezel with bold numerals… yet the new model retains the essence of the original, embodying elegance, comfort, and versatility, all with a fresh new feeling. The watch is available in 27 mm and 32 mm sizes, in quartz or chrono-quartz and most recently in the brand’s first automatic edition. The 2011 Linea somehow knew our every wish before we expressed it! And, with this new range of beautiful interchangeable straps, it brings us a more colorful world. Add to that Baume & Mercier’s value of designing affordable luxury watches, men will have a good reason to envy the fairer sex!
A selection of three more shiny-leather straps is proposed to add color variety to all the Linea watches with a case diameter of 27 mm:
Pearly Grey, Pepper Raspberry, Metallize Havana.
These new Baume and Mercier linea watch straps fit to the following references:
MOA10008, MOA10036, MOA10009, MOA10010, MOA10011, MOA10013.