Hand Made English watchmakers, IWI Watches have announced that one of Britain’s best known automotive designers, Peter Stevens has joined the company in the capacity of a design consultant.
IWI Watches CEO, Tim Nadin said: “I am absolutely delighted that Peter has agreed to join the team at IWI Watches. To have someone of the international calibre of Peter guiding us on our design direction for the future is quite extraordinary and marks a new chapter for IWI Watches. The McLaren F1 has written itself into the imagination of car enthusiasts worldwide as one of the most timeless designs in supercar history and now Peter will capture time itself within the future horological creations of IWI Watches.”
Peter Commented: “I’m really excited to have the opportunity of a new challenge in the horological world. I’ve always had a great passion for the precise and detailed mechanical engineering of watches as I have for cars. But, in the same way as the cars I’ve designed, it’s the package – the case, the watch face, the hands, the crown and even the strap and various mechanisms around these areas which encase the movement that are most obvious and where the aesthetic and tactile originality is. I’ve been very privileged to have designed for some fantastic automotive companies in my career and I’m really looking forward to working with IWI Watches with their on-going product design programme.”