Audemars Piguet sponsors the official red carpet & backstage Green Room as well as hosts an charity clock auction to benefit Broadway Cares/Equity Fights AIDS.
At the 65th Annual Tony Awards and for the third consecutive year Audemars Piguet was proud to act as the presenting sponsor of the Tony Awards Red Carpet. Audemars Piguet further reinforced its commitment to Broadway’s biggest night with an additional sponsorship of the backstage Green Room and Gifting Suite as well as hosting an innovative online charity clock auction to benefit Broadway Cares/Equity Fights AIDS.
Audemars Piguet timepieces were worn by Catch Me If You Can’s Aaron Tveit and Memphis Montego Glover. Mr. Tveit wore the white gold and diamond Royal Oak Tuxedo with matching cufflinks while Ms. Glover wore the elegant stainless steel Ladies Millenary.
Remarked Francois-Henry Bennahmias, CEO & President of Audemars Piguet (North America) Inc: “The relationship with the Tony Awards continues to flourish and I am personally excited to see the Broadway community embrace us. I consider them a part of the Audemars Piguet family.”
Audemars Piguet is the title sponsor of the first ever eco-friendly Green Room and Gift Lounge for the awards show, through a partnership with Patagonia Sur. Together, the two companies are offsetting the carbon footprint for this innovative “Green Room” and the carbon emissions of the airplane flights of each of the awards presenters and nominees at the Tony Awards. Patagonia Sur will offset the footprint by planting trees within its 400-acre native-species Reforestation & Biodiversity Project. These new plantings will add one-half acre to the existing 14-acre Audemars Piguet Forest in the Patagonia region of Chile.
Celebrity guests visiting the Green Room and Gifting Suite were: Al Pacino, Alec Baldwin, Robin Williams, Catherine Zeta-Jones, Daniel Radcliffe, Whoopi Goldberg, Hugh Jackman, Kelsey Grammer, Chris Rock, Stephen Colbert, Harry Connick, Jr., Viola Davis, Martha Wash, Martha Plimpton, John Leguizamo, Don Cheadle, Tyne Daly, Christie Brinkley, Samuel L. Jackson, Matthew Broderick, Patrick Wilson, Aaron Tveit, Brooke Shields, Bobby Cannavale, Marg Helgenberger, Jim Parsons, James Earl Jones, Paul Shaffer, Robert Morse, and Joel Grey to name but a few.
Hugh Jackman and Christie Brinkley win Audemars Piguet watches
Adding another level of excitement to the evening was a giveaway of Audemars Piguet timepieces. Award show presenters, performers and nominees were given a key and the chance to unlock a case with the watches inside. The two lucky winners were Hugh Jackman (men’s rose gold Jules Audemars Chronograph) and Christie Brinkley (rose gold Ladies Royal Oak).
Audemars Piguet has teamed up with Broadway Cares/Equity Fights AIDS to create a unique auction off Audemars Piguet wall clocks. The seven one-of-a-kind aluminum wall clocks were displayed along the red carpet and were decorated by the nominees for Best Musical and Best Musical Revival (Catch Me If You Can, Sister Act, How to Succeed in Business Without Really Trying, Anything Goes, The Book of Mormon, and The Scottsboro Boys), to represent each one of this season’s musicals. A seventh clock was signed by nominated actors attending last month’s Meet the Nominees reception. The clocks are now on display in the windows of the Audemars Piguet flagship boutique at 40 East 57th Street in Manhattan.