For the first time in Malaysia, the House of Rémy Martin presented “The Heart of Cognac Experience” to hundreds of guests, comprising of lifestyle media, industry players and discerning tastemakers.
Through this exclusive opportunity, guests explored the craftsmanship and dedication that makes Rémy Martin the finest cognac in the world. They delved into glasses and took on the role of Cellar Master to discover the distinct aromatic intensity of Rémy Martin cognacs. By trying their hand at blending aged eaux-de-vies, guests were pleasantly challenged to create their own fine blend of cognac. The session was led by a Rémy Martin brand ambassador and concluded with a unique tasting session in the cask room. Held at French fine dining restaurant, Maison Francaise, each 60-minute session catered intimately for 18 guests.
“Instead of only being able to bring a small group of clientele to our distillery in Cognac, France, we brought the feel and spirit of Cognac to Kuala Lumpur for many more consumers to experience. As the global leader in ultra-premium cognac, we endeavour to present the House of Rémy Martin’s brand supremacy, integrity and roots in relevant, innovative ways,” remarked Mr Xavier Desaulles, Regional Managing Director of Remy Martin (Southeast Asia, Middle East & India).
Since 1724, the House of Rémy Martin is the Heart of Cognac. The only company which uses exclusively rare grapes from the most sought-after vineyard of Grand and Petite champagne, the two best growth areas of the Cognac region. It has been recognised for its superior quality as a Fine Champagne Cognac by Appellation D’Origine Controlee, a certification officially granted by the French Government. 80% of all the Fine Champagne Cognac is produced by Rémy Martin. To this day, Rémy Martin continues to respect their distilling traditions by remaining committed to classical methods. The ageing process for a Rémy Martin cognac is between 10 to 37 years, whereas the standard for other brands is 6 years. Such a sophisticated maturation process means Rémy Martin offers discernible tastemakers superiority in colour, aroma and palate.
About Rémy Martin
Founded in 1724, Rémy Martin is one of today’s leading brands in superior quality cognacs worldwide and is inimitably recognised for its unique aromatic intensity, its smoothest texture, harmony and exceptional length of taste. To create a cognac of this rare quality, Rémy Martin taps into the expert know-how and skill craftsmanship of generations of cellar masters and uses exclusive rare grapes from the two most sought after vineyards at the heart of the Cognac terroir – Grande Champagne and Petite Champagne – to craft Fine Champagne Cognac. Today, 80% of all Fine Champagne Cognac is produced by Rémy Martin.
For the latest news on the House of Rémy Martin, follow www.facebook.com/RemyMartinMalaysia.