From Lahore to Mayfair: Designer to the stars OSMAN showcases a personal design for The May Fair Hotel, marking its twelfth year as The Official Hotel of London Fashion Week.
To celebrate its twelfth year as The Official Hotel of London Fashion Week, The May Fair, A Radisson Collection Hotel, has collaborated with fashion designer and Designer in Residence, OSMAN, to create a bespoke window installation. This year’s theme explores cross-border pollination and sustainability – visible to the public today until 22nd February 2020.
OSMAN has gone from strength to strength and forged a niche in luxury womenswear since launching his brand in 2008.
Working at the intersection of art and fashion, OSMAN is known for combining his multidisciplinary design practice with a strong sense of social commentary.
His work is shaped by a personal consideration of the contemporary fashion world and the industry’s inherent inequalities, contrasted with depictions associated with the experience of immigration.
Garnering numerous awards, it’s no surprise that his unique pieces are not unfamiliar to the spotlight, having appeared on the likes of Beyoncé, Dame Helen Mirren, Celine Dion, Emily Blunt and Lady Gaga.
As part of his partnership with The May Fair Hotel, British-born OSMAN has designed a unique window display which combines art and fashion to depict his theme for London Fashion Week this year: cross border pollination and sustainability.
The iconic gold dress, set in a transportive, revolving display, originally appeared during a performance in Lahore, Pakistan. Images of the display can be found here.
As opposed to a traditional catwalk show, OSMAN has chosen to create a film for this year’s London Fashion Week to highlight the importance of sustainability. The sold-out panel discussion ‘Can we all be beautiful?
Beauty, power and access’ will start with a screening of Osman Yousefzada’s provocative art film. His film ‘Her Dreams Are Bigger’ shines a thought-provoking light on the realities of fast fashion and global concepts of beauty, themes embodied within his window display at The May Fair Hotel.
Having unveiled the windows to the public today, the relationship between OSMAN and the hotel will extend throughout the coming months.
OSMAN has designed exclusive touchpoints for guests to experience, including distinct key cards and a series of ‘OSMAN recommended’ dishes available at the award-winning contemporary Italian and Spanish restaurant May Fair Kitchen.
Dishes include:
- Pecorino and truffle tortellini with Parmesan crème
- Orange and avocado salad with spicy lemon dressing
- Chilli panko tiger prawns with jalapeño emulsion
- Chilli and lemon roasted chicken skewers
Osman Yousefzada, Designer in Residence, said: “It’s a privilege again to design the windows of The May Fair Hotel – The Official Hotel of London Fashion Week.
“This year, my display is shaped by my personal consideration of the fashion industry and the idea of transporting across cultures and borders.
“This design is the signature of the film and panel discussion at Whitechapel Gallery I have created in place of a catwalk show to explore the idea of sustainability in fashion.
“I love the freedom of experimenting with fashion and art; creating a display at this renowned hotel has proven the perfect way to do this”.
Botho Stein, General Manager of The May Fair Hotel, said: “We are delighted to mark our twelfth year as the Official Hotel of London Fashion Week with an exclusive design from our Designer in Residence, OSMAN and look forward to guests’ reactions to this thought-provoking display which shines light onto important societal issues.
“The show-stopping display will allow OSMAN’s iconic style and multidisciplinary practice to come to life throughout the hotel and the streets of Mayfair, reiterating our property as the Hotel of Fashion”.
Anyone wishing to stay in the hotel’s chic five-star surroundings can also take advantage of its fantastic London Fashion Week accommodation deals.
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