Vertus Maintains Community Spirit in the Midst of Lockdown

Vertus Maintains Community Spirit in the Midst of Lockdown

Today, community and community spirit have never been more critical. Vertus, which offers residents at 10 George Street access to the brilliant Club Vertus social hubs, 24/7 gym studio and an excellent events programme, has had to reimagine itself because of the Government’s social distancing measures.

The pandemic has forced communities to adapt and find new ways to communicate; it also provides the opportunity to reimagine what community means, strengthen existing partnerships and build new ones.

Vertus Maintains Community Spirit in the Midst of Lockdown 3Vertus, Canary Wharf’s new Build-to-Rent provider, places the community at the heart of their developments, which has been a significant draw for residents at 10 George Street.

The new landlord at Canary Wharf provides residents with the lifestyle they want, free from the commitment they don’t, while also giving them access to a thriving community. A community which has had to drastically adapt to a ‘new normal’ during the current pandemic.

Part of the Vertus lifestyle that has had to reimagine itself is Club Vertus, the heartbeat of life at 10 George Street. Before life, as we knew it changed, Club Vertus offered a variety of social spaces for residents to make their own. These included a spacious lounge, a self-service bar with automatic wine dispensers (stocked by Canary Wharf’s Humble Grape), a bookable dining room, 24-hour gym studio operated by wellness experts Antidote and a plethora of classes and events.

One of 10 George Street’s new residents, Katherine Meadows, said: “I really liked the communal aspects of the development – the Humble Grape wine machine, pool table, gym, terrace and spaces to sit and enjoy a glass of wine after work or to set up and work from home. I also really like the dining area and the ability to rent the space to residents is fantastic. I can’t wait to host friends and show off my cooking skills when this is all over.”

Inside 10 George Street by Vertus

Due to the Government’s social distancing measures, these areas have been temporarily closed, and face-to-face events have been postponed. Still, the community aspects of life at 10 George Street have remained. The Vertus team are continually reviewing the Government’s guidelines on isolation and when safe to do so, they’ll re-open these spaces, ensuring the possible required social distancing measures are in place.

Ensuring that residents can stay active, engaged and inspired during the lockdown, Club Vertus is building a virtual community; bringing Canary Wharf’s vibrant community into residents’ apartments instead. This is something so crucial for wellbeing during the current social distancing measures. Residents have taken part in a number of events so far online with a host of other great activities in the diary.

Alastair Mullens, Head of Vertus, said, “The idea of community has always been an important one for us at Vertus, and with the current lockdown measures in place, this has never been more prominent. Even though apartment front doors are shut, it doesn’t mean that people should feel lonely or isolated. We’re delighted to be able to work with our suppliers to provide our residents with an excellent online virtual community, offering online events and fitness classes. We hope that this feeling of community brings a little bit of light-hearted fun to their days.”

The Vertus virtual wine tasting evening

Humble Grape, a local wine stockist who provide hand-crafted wines for Club Vertus’ automatic wine dispensers, hosted a great online wine tasting event for residents recently. Around thirteen apartments took part, and residents welcomed the thought that had gone into the event.

Quinta de Saes Cloheita

Ahead of the virtual wine tasting evening, each apartment taking part was sent a contact-free bottle of Quinta de Saes Cloheita Tinto, from Portugal’s Dão region, free of charge. One of Humble Grape’s leading sommeliers talked residents through how to taste the wine from the area known as the Burgundy of Portugal, where red wine gets its colouring from, the specific tasting notes of the wine and the history of the vineyard it’s produced by.

The feedback from residents was positive, with many expressing they felt as though they were transported to the warm, dry region of Dão for an evening. This event was so successful that Club Vertus will be hosting another wine tasting event in partnership with Humble Grape in the coming weeks.

In an effort to help those living at 10 George Street remain active, Antidote, the operators of the gym studio space at 10 George Street are holding a number of online and video classes. Residents have virtual access to different classes and personal training sessions where all they need is a water bottle, a chair and a towel to get involved.

Fitness consultant Errol Richardson, from Antidote, said, “There has never been a more important time to help our residents look after their physical and mental health. Inactivity, stress and social isolation are key factors in the development of chronic disease and acceleration of the ageing process. To help combat this, the team at Vertus’ Antidote studio continue to provide a varied and exciting wellness programme to all residents via video link. Residents have been enjoying one-to-one personal training, yoga, pilates and meditation sessions, as well as a timetable of group classes including HIIT, Metcon and Boxfit”.

In addition to wine tasting and fitness classes, residents at 10 George Street had the opportunity to put their knowledge to the test in a virtual quiz. Answer sheets were delivered to residents’ doors, contact-free, with a number of apartments partaking. The quiz included two picture rounds, multiple-choice questions, general knowledge questions and a link round which the players enjoyed the most.

Residents took the opportunity to get to know one another throughout the quiz and chatted in-between each round. The community spirit of the event is really evident as the lucky winner of the quiz decided they wanted to share their prize, a case of either red or white wine from stockists Humble Grape, with the other residents who took part. In times of hardship, it’s lovely to see residents coming together (virtually) to raise a glass of Cantina Ronca Pinot Grigio, the case of white wine gifted to the winner by Vertus.

With residents really settling into the virtual Vertus community, more events and classes are being organised for the future. Ensuring events such as these continue to bring people together is paramount to protect community not just at 10 George Street, but across the country; where reports of loneliness and mental health concerns are elevated in the current pandemic.

Inside 10 George Street by Vertus

10 George Street comprises 327 units, ranging from studios to three-bedroom apartments, with prices starting from £2,002 per calendar month. For more information, visit

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Vertus Maintains Community Spirit in the Midst of Lockdown 4


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