Following the conclusion of boot Düsseldorf 2020, Princess Yachts marks a successful partnership with the Bentley Dealer Network, which saw customers of the UK’s largest yacht manufacturer transported to and from this year’s show by the luxury car brand.
The exclusive collaboration with Bentley saw guests treated to a luxury chauffeur service in co-branded Bentley Bentayga Hybrids supplied by Bentley Frankfurt and Bentley Düsseldorf dealerships.
Princess Yachts’ Chief Marketing Officer Kiran Haslam said of the partnership, “We are extremely grateful to Bentley for their support throughout boot Düsseldorf.
“Delivering a luxury customer experience is at the heart of everything we do at Princess Yachts, and the collaboration with these Bentley dealerships ensured a standout chauffeur service was provided for our guests.
“With a shared British heritage and passion for luxury, the partnership with Bentley was a perfect fit and ensured a truly unique event experience for all our customers from start to finish.”
Bentley Frankfurt Sales Manager Robert McGregor added, “Bentley was delighted to support Princess Yachts at boot Düsseldorf. Being able to showcase our Bentley Bentayga Hybrids to customers with a like-minded appreciation of luxury and performance was a special opportunity, and we look forward to continuing our collaboration with Princess at future events.”
Boot Düsseldorf attracted over 250,000 visitors from 106 countries during the show. Almost a quarter of visitors were from outside Germany, with a significant number from elsewhere in Europe as well as the US and Canada, underling the show’s continued international appeal.
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